Noah Minard Consulting

Business changes rapidly - especially e-commerce. This makes it challenging to find the time to sift through the hyperbole and find actionable information that you can apply to your business quickly, efficiently and economically. Managers and business owners need to ensure that the precious energy of the company is being used in the most efficient way possible but typically there is little time to step back and take an objective big picture look at the business. Each step of your business process should be systemically reviewed on a regular basis to look for ways to improve.

We can help you improve your entire business system by taking a big picture look at everything to find the parts that can be improved with the least effort for the greatest ROI or we can concentrate on improving any part that you feel needs attention. However, our primary area of expertise is increasing the visibility and profitability of your business on the internet. Specifically, we can help you with SEO (Search Engine Optimization, PPC (Pay per Click) advertising, mutli-channel marketing, e-mail marketing and other related techniques to build your bottom line. We use only 'white hat' techniques.

Often, small changes can have huge results. We can show you where to focus you efforts and recommend which tasks should be avoided because they have little benefit or are detrimental to your ultimate goals. Often tasks that will have little impact on the bottom line are using up time and energy that could be used on tasks that would have more impact

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The Big Picture

No one part of your business can be thought of as autonomous. All the parts work together to attain goals and to increase profit. As an example, for an online retail store, good feedback and testimonials from customers are crucial. Good feedback and positive testimonials only happen when the shipping department is on its toes and inventory is not back-ordered and the order fulfillment system is working well and customer service is quick, friendly, knowledgeable and accurate.

Another good example of inter-connectivity is demonstrated by developments at Google over the last few years. Google shopping feeds (which require product description accuracy) are being fed generously to Google's SERP (Search Engine Results Page). Furthermore, testimonials pulled from across the web are being fed into Google's extensions (expect other Search Engines to follow suit). If you use Google Adwords you need to consider that landing page quality affects your Adwords quality score which affects your ad cost which affect your ROI. Whew! Everything is connected now and no one aspect of you business can be neglected or thought of as autonomous.

Noah Minard has 10 years experience managing profitable e-commerce businesses and has helped other businesses improve profitability.

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